10 Things Visitors Look for in a Website

Novice web designers often don't know how to make their visitors like their designs. This could hurt anyone -- from blogger to developer to designer, so here is a list of things common readers look for when entering a website:

1. Find what they're looking for
   As simple as it sounds - visitors want to find what they were coming in your website for in the first place - without a lot of hassle. Visitors want to find what they're looking for quickly, without the need to browse too much, or they might give up and go somewhere else. Which might teach them to ignore your website next time, because they're uninterested in actively searching for too long.
   
   
2. Simplicity & readability
   Websites that are too complex looking, have too much clutter and are generally hard to look at are badly designed websites - people would have hard time focusing on what they need and the clutter will only interrupt. That's why you have to keep the design simple enough for visitors to immediately find the part of the page they were looking for - and not hate looking at it! Which leads to the next point...
   
   
3. Scannable content
   If there's one thing visitors like, is being able to quickly skip to only a tiny part they're interested in. If you're a blogger or any content writer, you're giving content to your readers to read -- but what if they only came for a specific segment? Or what if they don't feel like reading something long, and would like to simply get a quick point or question across? Without scannability put in question, visitors would have to read entire articles just to find something small in them that they’d like to find… which would lead them to giving up rather quickly, or at least feel frustrated and thinking twice before going into your website again.
   
   
4. Appealing colors
   Yes, people don’t like websites that are too flashy and hurt the eyes. Keep the main design limited to having a color scheme of 3-4 colors, and it will be more pleasant on the eyes. Also try to keeping the colors matching and make sure they go together – or it might be hard to read or simply annoying.
   
   
5. Images
   People are suckers for pictures, diagrams and the likes – if you add simple pictures to a post or website, it will be more fun to look at, and might give the visitor a better of understanding of what they’re reading.
   
   
6. Fine content
   Of course, you can’t ignore quality – there’s no real trick to that. You just have to keep the content real and not say anything you can’t back up, or simply talk nonsense. Leave an impression of professionalism and care for the content, and you will attract readers to hear what you have to say.
   
   
7. Sense of organization
   This sort-of relates to the simplicity section – but still falls a bit away. Try and keep things in your websites organized. It’s a lot easier if the visitor doesn’t have to scan through multiple pages to find one article they’re looking for, or find things out of place.
   
   
8. Fashion & trend
   Keeping a trendy, appealing website is one of the major keys to making your readers like your website – try finding a successful website and see what it looks like. Younger visitors like live colors and abstract images, while older visitors prefer monochrome looks and realistic pictures.
   
   
9. Humor & Language
   Don’t be afraid to laugh – visitors love a sense of humor. It gives confidence about the writer and attracts visitors to come back and read some more. Laughing is a great aspect to getting information across, and it doesn’t have to be text – it can be images, videos, and the likes as well. Also, try keeping language fun and easy to understand – big words are impressive but are also harder to connect to.
   
   
10. Know your audience
    While you’re targetting a certain audience, try knowing how to appeal it most – as the fashion section says, younger audiences prefer live colors and abstract images – so don’t try appealing them by doing the opposite!

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